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2021 Annual Report

General public communications

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The true story of recycling

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This has become a December event and we would like to close the year by telling you about the “true story of recycling”. This Grand Prix Stratégies award-winning film is still well received by the general public and all thanks all those who make an initial effort.  The 2021 campaign took place between 15 and 28 December on the Tv/video online, at the cinema and on the social networks.

ecosystem, a responsible Tour de France partner


For the second consecutive year we joined forces with the Tour de France.  A major used telephones and smartphones charity collection operation was relaunched amongst the French public.

The ecosystem Challenge: raising the awareness of the young on recycling and solidarity

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A year after its redesign, the educational project “The ecosystem Challenge” is still very popular in the classroom. Since the start of the 2021 school year, 4,600 classes have registered for the project in order to raise the awareness of some 115,000 school children.

On the agenda of this 9th edition were 9 in-classroom challenges on extending the life of electrical and electronic appliances and giving a second lease of life to them, and which correspond to the French National Education programmes i.e. discovering the components in appliances, the workings of recycling plants, the collection of telephones, classroom events held by our NGO partner Electriciens Sans Frontières, etc.

Here are some testimonials from teachers having participated in the project in 2021:

"The school children loved the activities and were very interested in learning about the components in electronic appliances."

"The school children loved participating in this challenge They enthusiastically participated in the activities and can’t wait for the next challenge. Thank you for this wonderful initiative!"

"Opening up to the world and our planet’s riches allowed the children to understand about recycling issues and the conservation of natural resources."

"The school children are very active and have totally understood the importance of the recycling of certain appliances in order to prevent the depletion of natural resources."

"The school children happily and enthusiastically participated in the different challenges. Thank you! The materials and activities suggested are very amusing and interactive."

A strong presence on the internet

Often the first point of contact, special attention is paid to Google searches. In addition to effective natural referencing, we published more than 8 million sponsored adverts in 2021 so as to position the topics of extending service life and recycling at the top of search pages.

Lastly, the coordination of our Facebook, Instagram, Twitter and LinkedIn communities (a total of 150,000 subscribers) provides information and answers many questions. Having answered more than 7,000 messages and encouraged reactions by publishing nearly 1,200 statements, we are proud to lead a dynamic community of subscribers who in turn become the best ambassadors for a circular economy.

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